06 / Financial
Aurelian: financial product case study
An asset-backed liquidity simulator. Five real financial situations where you can sell your upside or borrow against it and see the true cost of liquidating, with taxes and lost growth tracked live.
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My role
Product manager & builder: concept, product definition, design direction, and shipping the live site.
The problem
When cash runs short, people with valuable assets face a blunt choice: sell the upside or borrow against it. The true cost of liquidating, including taxes and lost growth, is hard to see in the moment, so it often goes unpriced.